Local SEO helps deliver targeted relevant customers to your business
More and more searches are being done online each year for local businesses and information about local services. This is especially true for users searching on mobile phones who may be looking for a particular service to visit their and then. The simple fact is that if your business is not online or, perhaps even worse, you are online but nobody can find you then you’re missing out on a big chunk of potential custom.
A properly executed and researched Local SEO strategy can help your business stand out on the major search engines. By focusing your efforts on a particular City, Town or Area you can dramatically increase your online presence. Positive customer reviews advocating your fantastic services can also convince would be customers to contact you.
Why Should you Invest in Local SEO?
With the use of Smartphones and mobile search continually on the increase more people than ever are looking for details of local businesses. Local businesses dominate Google search results with the top three results generally being companies geographically close to the searchers location. A position inside this top three can therefore be huge win for a local business.
Build a Strong Reputation
Customer testimonials are fantastic; they tell potential clients of the positive experience others have had with your company. Trouble is if you simply have a page on your website dedicated to these testimonials and nobody ever finds you website then who’s going to see them. Google allows users to post reviews of businesses and services they have used. The reviews will appear next to your business profile and, if you receive enough, you’ll have a nice little star rating linked to your business.
More Relevant Traffic
Traffic received from local search is generally more relevant and the users have more intent than standard web traffic. For example, someone searching for a vague term such as ‘Office Supplies’ is far less likely to be interested in actually purchasing than a user searching for ‘Office Supplies Companies in Nottingham'.
SEO is not a quick process; it takes careful planning, a clear strategy and proper execution. The broader the search terms you want your business to rank for in the major search engines the harder the task and the longer the process becomes. By focusing on local search you are reducing your competition dramatically and the whole process therefore gets a whole lot easier.
Ready to Launch?
If you would like to know more about any aspects of Local SEO or internet marketing in general we’re happy to have an informal chat over a coffee. If you’re ready to discuss how we can help your business improve its online performance then simply email us at [email protected], call us on 0115 8226565 or complete the contact form below.
"Launchpad SEO have worked wonders re-designing my website and making my visibility online 100% better. Full of ideas and suggestions both professional and friendly service that delivered above and beyond what was promised. I've seen an Instant improvement in customers finding me via my website which has made it worth every penny."
Emma Punt – Business Owner
"Carl and the team have been working on our eCommerce for over a year now and in that time have transformed our website and the results we are achieving. Launchpad SEO offer a complete solution meaning we are free to focus on other aspects of growing our business. A very professional and reliable service that I would have no hesitation recommending."
Neil Entwistle – Owner Redvape.com
"Launchpad have worked on two websites we own in different market sectors and we have seen great improvements on both. As well as working on improving our visibility to local customers they have helped with site design and creation and also the website usability. An excellent service at an affordable price."